Monday, September 5, 2011

Effective Fundraising Using Avon Products

I have done several fundraisers over the years and the one consistency that makes them very successful is the civil cooperation from everyone involved. The whole purpose of fundraising is to create awareness for your cause, raise money for you cause’s research program, and to recruit other individuals that will help in fundraising and PR. 

As a Sales Representative for Avon, I have the ability to set up online fundraisers for your cause. It doesn’t cost me anything but taxes accrued during the fundraising event. It doesn’t cost you or your charity any money to get an online fundraiser organized with me. I don’t collect an income from your fundraising event. I do however earn incentives from Avon that will allow me to increase my earning potential on my own personal sales, not fundraising sales.

I do put in hours of my time for free as a volunteer for your charity to set up the event, help create flyers, set up a unique web page and links, press releases, and use social media marketing to help promote your fundraiser’s cause. I do not have the financial resources to donate my personal customer’s sales for every cause. The only money the fundraiser will get is what is generated from the online event.

So here are a few tips that will help you increase your online fundraiser event’s sales.

  1. Once we have the flyers created for your Team’s Event we will make jpeg images to post on Blogs, Facebook Pages Photos, Flickr, etc. This will give us a link that we can share on Twitter, my blog (Beauty4Charity), for press releases and you can print the flyer to hang on boards at the grocery store, Laundromats, put in the church bulletin, and hand out to people that you just come in contact with, like a cashier, receptionist at the doctor’s office, at the bank etc.

Typically a flyer will have the info of the charity, the person’s name or Team Name were supporting, a logo of the charity (with permission) to show it is authentic, how to go online an order or order through a representative of the charity (you), and contact information for the charity, the team manager, and Avon rep.

  1. The only way you’re going to get sales for your fundraiser is if you will actively tell people about it. 

Letting people know the features and benefits of buying Avon products does not make you an Avon Sales Rep. You’re not selling Avon products, your giving your family, friends, co-workers, etc. an incentive to donate money to your charity and support your cause. Your fundraising market is everyone. Meaning, your team that is formed of friends and family that you recruited to help you support someone you know that may be suffering from a serious disease are the same people that will go to a supermarket or department store and purchase fragrances, bath & body, cosmetics, and other health and beauty products.  The real benefit of buying Avon products for your cause is that it helps support your cause.

Scenario: Mary is on your team and your support Michael that has a serious disease. Mary typically raises $1500.00 per year towards your team’s goal. Mary shops at Walmart and spends on average of $30.00 per month on everyday health and beauty supplies totaling $360.00 per year. Walmart will keep all of the profits made from Mary’s purchase.  If Mary and 3 of her closest friends would spend $30.00 per month purchasing Avon totaling $1080.00 per year; Mary just earned $432.00 for your Team’s Goals. Mary probably knows 5 friends that know 5 friends, plus not to mention your direct network of friends that cannot come out of pocket and support your cause but would love to know that a portion of the proceeds from the health and beauty products the buy everyday will go to help you.

  1.  Are you really serious about fundraising? Being a serious fundraiser takes discipline, you have to be able to go out and talk to people share with them the seriousness of the cause you support. Some people are grateful for the work and efforts I put into creating, managing, marketing, and promoting online events through Avon for their cause, but being grateful to me is so small. Generating sales for your cause and promoting awareness is more important and that should be the focus. Put into actions and your gratefulness will generate sales.

Supporting the cause is the number one reason I do this. Any Avon Rep can choose to do fundraisers or not. I do because it is the least I can do. I have a full time job and I sell Avon. I am not financially rich and cannot support every cause and non profit I would like. I volunteer my time and my profits from Avon’s Online Events to show my support. We cannot depend on government funding to help every non profit, but we can depend on each other, and purchase health and beauty products for charity.

Jennifer Hill
Avon Sales Representative

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